University College Dublin School of Medicine
website audit, competitive analysis, and brand strategy
UCD School of Medicine is Ireland's #1 top-ranked medical school. Before investing in a complete redesign of their website, they engaged Ellis + Eyre to conduct a site audit and deliver a comprehensive web strategy.
Our final report to the Dean included research findings, stakeholder interviews, and a competitive analysis. Our recommendations covered information architecture, homepage design, and updates to their academic, research, and student life sections. The website now features more storytelling content and highlights the brand differentiators we singled out.
(Cover image by Roman Overko)
