For Brooklyn Law school, we created several series of annual fund appeals that built momentum up to the calendar and fiscal year ends. We provided several versions for different donor segments and customized the content for direct mail and email campaigns. Working closely with the annual fund director, we reframed their case for support and shared several best practices on effective appeal writing.

We also wrote a stewardship report (below) to acknowledge donors. We crunched the school's giving data to find the best stats to share. Then we wrote full content, including the Dean's letter and the donor interviews, and collaborated with the designer on layout, infographics, and creative direction.

(Cover image: © JosephBarillari under Creative Commons 3.0 license)

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Brooklyn Law School

St. Ambrose University

Florida Polytechnic University