St. Ambrose University

viewbook writing

This ten-page viewbook sought to engage prospective students who wanted to be doers and leaders. Our copy focused on the warm, service-oriented character of the school and showcased the hands-on learning and richness of student life at St. Ambrose. We conducted several student interviews to develop the profiles, and strove to keep the main copy in a young, vibrant, conversational voice. Lots of action verbs and declarative headings matched the enthusiasm of their determined go-getter candidates. 

(Cover image by rruntsch)